Post-it Colleague Care Kit

Office politics is a common phenomenon in any work environment. Regardless of profession and industry, office politics is relatable and more often than note, detestable, unlike you are the type who loves work drama! The idea was to capture the essence of office politics and transform it into a tongue-in-cheek comical way to take the negativity out of things. This campaign embraces the work environment to remind ourselves that we can make another colleague's day brighter, instead of being that drama-seeker who thrives on politics. Fusing an engagement angle which calls for an individual to send positive vibes through the #Postitforwardsg idealogy, it gels relationships and practicality with a reusable tote bag that comes in handy for documents, lunches and others. A motivated office promotes creativity and productivity. The label was designed to look like an apparel brand tag allowing the complete set to exude a wearable look.